As a real estate agent, your network is the foundation of your success. So it’s essential that you invest substantial time and energy into cultivating, nurturing and building that referral network. “But how?” you might wonder, particularly when referrals slow to a trickle or worse, dry up. These five steps can help. Step 1: Formalize your business network. Real estate clients who are new to a city or neighborhood frequently ask their agents for advice on reputable local companies for products a... read more

Portals are getting a lot of love these days. With their big data and their ability to offer access to valuable information for sellers and buyers, it can seem like a challenge for the average agent to get their listings noticed. The good news is you can beat the algorithms at their own game by operating under a different set of rules and giving buyers what they really want. The key to getting the traffic and listings you want isn’t in home features that can be plugged into an algorithm; it’s in writin... read more

Any successful real estate agent knows that the business—at its core—is about relationships. And relationships require work. So when a relationship breaks down and a client lists with another agent or otherwise moves on, as a professional it’s important to examine the role you’ve played and the responsibilities you have to that relationship.   It’s easy to make excuses. After all, you’re in a demanding line of work, and clients can be particular and easily turned off. Ther... read more