Think about the last time someone said to you, “I saw your name in the paper.” Who said it? Did you catch a whiff of stale perfume? Did they offer you a piece of hard candy from their pocket? You get the drift: younger generations are looking elsewhere for their information. If you want to reach them, you have to meet them where they are.
Ask millennials about the weather or the latest political shenanigans, and what happens immediately? A smartphone emerges from a pocket and they have an answer in s... read more