As a real estate agent, earning the trust of your clients is paramount. It enables you to help them in the best way you know how—by providing your expertise and offering guidance so they can make decisions they can feel confident in. But earning that trust can be challenging, particularly when working with clients who may be a bit skeptical of Realtors. Thankfully there are several steps you can take to gain the trust of your clients. Here are several ways you can earn trust from your clients as a real es... read more

Most Realtors know they should take steps to protect their physical safety on and off the job. Maybe you even go to great lengths to make sure you don’t find yourself in a dangerous situation whether meeting a new potential client, showing a property or hosting an open house. But safety precautions shouldn’t end with these street smarts; the truth is some of the biggest dangers in this day and age target documents and electronics. Failure to protect that data can be personally and financially devastatin... read more

Think about the last time someone said to you, “I saw your name in the paper.” Who said it? Did you catch a whiff of stale perfume? Did they offer you a piece of hard candy from their pocket? You get the drift: younger generations are looking elsewhere for their information. If you want to reach them, you have to meet them where they are. Ask millennials about the weather or the latest political shenanigans, and what happens immediately? A smartphone emerges from a pocket and they have an answer in s... read more