When it comes to real estate marketing tools, time and again, email rises to the top. Why? Research shows most clients prefer to be reached by email, and companies that practice email marketing generate 50 percent more sales-ready leads for two-thirds the cost. Not to mention, these days consumers can access and respond to email from their smart phones, and they expect you to be similarly responsive. So, it’s essential that today’s real estate agents embrace the potential of email and leverage it to the... read more
Maybe you were swamped a month ago, and now you’re crushing candy on your phone, waiting for it to ring. Or perhaps you’re new to the business and business is slow to grow. Whether you are just beginning your career in real estate, or you’ve seen a slowdown in business lately, there are several practical steps you can take to ignite your real estate career.
Following these five tips can kick your real estate career in to high gear.
#1 Use a personal touch.
Real estate is all about relationsh... read more
Real estate job interviews are a two-way exchange
You’ve decided on a career in real estate, you’ve completed the coursework and passed your licensing exam. The next step is getting to work, and that means job interviews.
A proper job interview goes in two directions: the interviewer trying to determine if you are the right person for the job and you determining if this company is the right fit for you. Like any relationship, personal or professional, it should be mutually beneficially and allow f... read more
Five insider tips to prepare for real estate exams
The sheer amount of material that is covered on the real estate licensing exam can be overwhelming. The exam tests for basic knowledge of the English language, math computations common to the field and business practices; an understanding of the principles of real estate and property transfers; and a general and fair understanding of the obligations between the client and the real estate agent. After the classes and the studying, you want to be prepared for ... read more
Four Myths About Real Estate Careers
A career in real estate can be hugely satisfying. You get to help people find the home of their dreams and guide them through the biggest transaction of their lives. But there are a lot of misconceptions about being a real estate agent, some of which are bolstered by reality TV shows featuring agents with seven-figure incomes, Bentleys and multimillion-dollar digs of their own.
In actuality, the typical full-time agent sold about $1.7 million in volume and made about $45,800 i... read more