When building a business, strategic partnerships and promotions can often help drive customer referrals, not to mention, revenue. The old adage, “You scratch my back, I’ll scratch yours,” seems like a good idea and a mutually-beneficial move. But when it comes to Realtors entering into marketing services agreements (MSAs), things can get sticky, and there’s a lot to carefully consider.
An MSA is a partnership typically forged between a real estate broker and a title company or mortgage pr...
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