Millennials—individuals born between 1980 and 1995—are entering the real estate market in droves. They are, in fact, the largest generation in history. So as a Realtor, understanding this key demographic and how you can work best with them is essential. While finding and purchasing the perfect property can be challenging for any first-time homebuyer, it’s especially challenging for millennials who are facing inventory shortages in many markets and pricing that may exceed their budgets.  Und... read more

Real estate agents often become the go-to person for buyers’ questions—especially first-time buyers and people relocating to the area. What do you think I should offer? Which lender do you recommend? How quickly can I close?   Oftentimes, however, home buyers don’t think to ask about title insurance. They don’t think about all the potential issues that may botch their purchase. That’s why it’s up to agents to advise their clients on title insurance and highly encourage it ... read more

As an agent, you have an acute awareness of how complex and stressful real estate deals can be. Someone’s dream home can turn into a nightmare transaction in a flash; for them and for you. Yet it’s your job to know how to navigate the choppy waters of real estate and to keep your cool while doing it. So, what are some of the things that can threaten to sink a deal? And how can you keep calm and carry on when real estate gets rocky? Here are a few possible scenarios and suggestions on how to roll with i... read more

Think about the last time someone said to you, “I saw your name in the paper.” Who said it? Did you catch a whiff of stale perfume? Did they offer you a piece of hard candy from their pocket? You get the drift: younger generations are looking elsewhere for their information. If you want to reach them, you have to meet them where they are. Ask millennials about the weather or the latest political shenanigans, and what happens immediately? A smartphone emerges from a pocket and they have an answer in s... read more